The Coca-Cola business enterprise established in Atlanta, Georgia owns its anchor bottler in North the us, Coca-Cola Refreshments. 2.0 Mission and Vision The company’s mission is to continue thriving as a business over the next ten years and beyond.07/18/2018. ATLANTA, Jan. 19, 2018 – The Coca‑Cola Company announced today that it is fundamentally reshaping its approach to packaging, with a global goal to help collect and recycle the equivalent of 100% of its packaging by 2030. This goal is the centerpiece of the Company’s new packaging vision for a World Without Waste, which the Coca-Cola's top investors include Warren Buffet's company, Berkshire Hathaway, with 9.23% of shares, and other mutual funds like The Vanguard Group, holding 7.9% of shares, and BlackRock owning over 6.45% of shares of the company. Other individual investors like Herbert A. Allen, director of The Coca-Cola Company since 1982, and Barry Diller, Chairman of the Coca-Cola board since 2002. And
Coca-Cola uses this strategy to explore new drink categories continuously, and it is keeping the tradition of expanding on their current portfolio of brands and products. Coca-Cola has more than 3000 products in over 200 countries of the beverage brands with core focus on brand of Coca-Cola, Diet Coke, Coke Zero, Sprite and Fanta.
The company has created a “Roadmap” to success which includes its mission statement, company values, and overall corporate culture. Coca Cola’s Mission. A company cannot thrive without a mission or purpose that will push it towards the road to betterment. According to The Coca-Cola Company’s website, its mission is:Make a difference. Our mission is: To refresh the world in mind, body and spirit. To Inspire moments of optimism and happiness through our brands and actions. To create value and make a difference. Vision Statement Vision Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit.
(coca-cola.com) Coca-Cola’s mission and vision are consistent with trends in the external environments. Its vision addresses what they need to in order to succeed in the future. In order to succeed, Coca- Cola has to examine the external environment and find the most appropriate strategies to survive in the economy. UnjiG.